Our team wanted a way to showcase the wonderful animation work we did for Google play. We needed something that was cool and flashy, so we made a 3D animation in the style of ESPN. I made this animation with a mentor and friend, Harrison Karlin, who oversaw the process. I used techniques I had learned while doing Cinema 4D ‘everydays,’ which were daily projects I was doing to learn Cinema 4D.
The logo was created in illustrator by Dustin McDavid, a very talented illustrator. I took that design and modeled it in cinema 4d. I simply extruded the vector shapes, then used the sweep tool to create the neon tubes.
Then I textured the logo and created the neon lighting for the sign in octane. I learned a technique for creating a neon sign while doing everydays. You create 2 tubes, one inside the other. The outer tube is textured with a reflective glass like texture, and the inner tube acts as a light
We created the set and lighting using an HDRI map. An HDRI map is a 360 image where the lights in the image are used as lights in the 3d scene. You can see the florecent lights in the background, how they glow and light the scene. This is partially what causes the textures to look realistic.
We animated these monitor screens using a plain effector. Here is an example of an everyday displaying this technique.